Certification IN DIGITAL MARKETING ( S-24 )

Course Outline

Week 1: Foundations of Digital Marketing

1. Introduction to Digital Marketing

   • Overview of digital marketing channels
   • Importance of digital marketing in today's business landscape
   • Key performance indicators (KPIs) and metrics

2. Search Engine Optimization (SEO)

   • On-page vs. Off-page SEO
   • Keyword research and optimization
   • Technical SEO (site speed, mobile optimization, etc.)
   • Local SEO strategies

3. Content Marketing

   • Content creation and curation
   • Blogging, video marketing, and infographics
   • Storytelling and brand voice
   • Content distribution strategies

4. Social Media Marketing (SMM)

   • Overview of major social media platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok)
   • Social media strategy development
   • Engagement tactics and community management
   • Paid social media advertising

Week 2: Advanced Digital Marketing Strategies

5. Pay-Per-Click Advertising (PPC)

   • Introduction to Google Ads and Bing Ads
   • Campaign setup and optimization
   • A/B testing and ad copywriting
   • Bid management and budget allocation

6. Email Marketing

   • Building email lists and segmentation
   • Crafting effective email campaigns
   • Automation and drip campaigns
   • Email analytics and optimization

7. Affiliate Marketing

   • Understanding affiliate networks and partnerships
   • Setting up an affiliate program
   • Tracking and measuring affiliate performance
   • Best practices for affiliate marketers

8. Influencer Marketing

   • Identifying the right influencers for your brand
   • Building relationships with influencers
   • Measuring ROI from influencer campaigns
   • Legal considerations and contracts

Week 3: Data-Driven Marketing & Analytics

9. Google Analytics

   • Setting up Google Analytics
   • Understanding key metrics (sessions, bounce rate, conversion rate, etc.)
   • Creating custom reports and dashboards
   • Using data to optimize marketing campaigns

10. Conversion Rate Optimization (CRO)

    • Understanding user behavior through heatmaps and session recordings
    • A/B testing and multivariate testing
    • Landing page optimization
    • Improving website usability and user experience (UX)

11. Data Privacy & Information Security (ISO 27001)

    • Introduction to ISO 27001 standards
    • Importance of information security in digital marketing
    • Risk assessment and management
    • Compliance with GDPR and other data protection regulations

12. Customer Relationship Management (CRM)

    • Overview of CRM systems (HubSpot, Salesforce, Zoho)
    • Lead nurturing and scoring
    • Sales funnel optimization
    • Integrating CRM with digital marketing efforts

Week 4: Final Projects & Certification Preparation

13. Final Project: Developing a Full Digital Marketing Strategy

    • Students will create a comprehensive digital marketing plan for a real or hypothetical business
    • Includes SEO, PPC, content marketing, social media, and email strategies
    • Presentation and feedback session

14. Google Certification Preparation

    • In-depth review of Google Ads and Google Analytics certification exams
    • Practice tests and exam-taking strategies
    • Tips for passing the Google certification exams

15. ISO 27001 Certification Preparation

    • Detailed study of ISO 27001 requirements
    • Mock audits and case studies
    • Preparing for the ISO 27001 certification exam

16. Course Wrap-Up & Career Guidance

    • Resume building and LinkedIn profile optimization
    • Interview preparation for digital marketing roles
    • Networking opportunities with industry professionals
    • Q&A session and final feedback

Certifications Included

1. Google Certificates

   • Google Ads Certification
   • Google Analytics Certification

2. ISO 27001 Certification

   • Information Security Management System (ISMS) Certification

Who Should Enroll?

• Marketing professionals looking to upskill in digital marketing
• Entrepreneurs and small business owners wanting to grow their online presence
• Recent graduates seeking a career in digital marketing
• Anyone interested in obtaining internationally recognized certifications in digital marketing and information security